WHAT YOU MISSED WHILE YOU WERE SLEEPING: ALEXA CHUNG IS ALL SET TO LAUNCH HER OWN LINE
Let's admit it, we've all been waiting for this to happen since ages now! And that glorious moment is finally here, Alexa Chung is all set to launch her own fashion line. In an exclusive interview with Business of Fashion, Chung announced that she will step into the role of creative director for her ready to wear line. She told BOF, "I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat. I see this being the culmination of a lot of hard work for a decade and this being the resting place for all of those ideas and to continue kind of developing and growing that, just in this one home base space."
Chung's new line will be way for her to be in touch with the pop culture and also a way for her to actually stay in touch with today's audience. The contemporary ready-to-wear line will be available at selected luxury retailers like Selfridges, Galeries Lafayette, Matchesfashion.com, MyTheresa and SSENSE, as well as via a dedicated e-commerce platform.
(Image Credit: www.instagram.com/chungalexa)