EMOTIONS & HOW WE FEEL IS THE CURRENCY OF THE UNIVERSE THAT ATTRACTS OUR REALITY - AINA BRENCE
Inspiration is the key to creativity and creativity is the key to success. The section 'In Focus' brings to the table some highly creative individuals, from different creative fields, who are sharing the secret recipes of their success. 'In Focus' is also an attempt to inspire people to chase their dreams, by sharing stories of people who've done so and found their calling.
In Focus - Aina Brence - Founder, Aina Brence Label
1. Let’s meet Aina Brence.
I was born and raised in Latvia, now based in London. As a child, I felt a bit like an outsider because I liked to spend time on my own experimenting and making things. It lead me to discover sewing and pattern cutting which I fell in love with. It has been a life long passion for me. I have studied fashion design, sewing and pattern cutting back in Latvia and also here in London, under a wing of another designer. My other passions are meditation, spirituality and the art of manifestation.
2. Do you remember the first time you got inspired about your current field of work & how did you follow your current path of setting up your own label?
I started sewing at a young age of 14. And at that time, the most complicated item I could work on was a pair of trousers. So I sewed a lot of trousers and I mean a LOT! At that point I got intrigued by pattern cutting. The mystery of how patterns are drafted got me extremely excited. I remember one of the older girls in my neighbourhood went on to study sewing and pattern cutting. I was so jealous because I felt like she stole my path, as that was exactly what I wanted to do.
Once I finished school I finally went to college and studied sewing and pattern cutting. Upon moving to London, due to certain circumstances, I left my passion a little behind and only returned to it few years later. I re-educated myself here in London, which set the foundation for my clothing brand. I always knew I would be an entrepreneur. The hardest part was taking the leap and giving up my day job to pursue it full time.
3. What keeps you motivated & what is the best piece of advice you’d give to someone starting their own brand/label?
I am motivated by the love I receive from women wearing my pieces. All the feedback has been amazing so far & so encouraging. Being able to make someone feel like that with your creations, is very inspiring to me. I love when people pursue their passion and take risks to overcome the ordinary 9 to 5 lifestyle. So I would say just to go for it! But keep your business head on and plan ahead. Build your network and connections.
4. Which was the most challenging part of your journey?
Working out the process and creating systems to get from the idea to a finished garment, that is selling online. It seemed very daunting when I just started. There are a lot of moving pieces involved and sometimes you don’t know which one to tackle first. However the most challenging part is the emotional roller coaster you embark on. It’s a busy marketplace and fashion industry is very competitive. And at times when there is not much movement happening you have to have the dedication to continue. Entrepreneurial journey is not a straight line. It goes in circles; ups and downs and maybe then you get to your destination.
5. Who do you design/create your clothes for?
Today’s goal-oriented, strong and style-conscious woman who needs a wardrobe that expresses the same confidence she has in herself.
6. Can you walk us through the biggest lesson you’ve learnt in running a business.
The biggest lesson for me was realising the importance of the mindset. When I just started out as an entrepreneur, I was running a business but it was not going as good as I expected. I knew there was something that I am missing.
And it so happened that I attended a seminar related to mindset and how our beliefs and subconscious mind works. That was an “Aha” moment. Since then, I now work every single day on my personal development, condition my mindset for the positive and have become very aware of my emotional state. Emotions and how we feel is the currency of the universe that attracts our reality. I love the art of manifestation and it has brought amazing moments into my life.
7. Please tell us your life motto:
If there is a wish, there is a way.
8.Which is the one Social Media platform you love the most & why?
Instagram. I think sometimes images tell the story much more powerful then the words do.