THE ART OF BEING PATIENT WITH AMRAPALI SINGH - FOUNDER - BIRDWALK
Inspiration is the key to creativity and creativity is the key to success. The section 'In Focus' brings to the table some highly creative individuals, from different creative fields, who are sharing the secret recipes of their success. 'In Focus' is also an attempt to inspire people to chase their dreams, by sharing stories of people who've done so and found their calling.
In Focus - Amrapali Singh - Founder, Birdwalk
1. Let’s meet Amrapali Singh.
I started my own enterprise after graduating in Fashion Design from National Institute of Fashion Technology, New Delhi, India, where I won the “Best Design Collection Award” in 2003. To further develop my skills; in 2010 I attained a Masters in Fashion Design from Instituto Marangoni, Milan, Italy. Having a keen desire to bring sustainability to my work, in 2012, I participated in The Green Fashion Competition, Amsterdam Fashion Week.
Trained in various styles of painting, classical Indian dance from my hometown, Lucknow and being married to an independent filmmaker, I dream of a future “art space”, which brings elements of fashion, painting, dance, photography and film together in a unique, collaborative way and builds upon the themes of BirdWalk.
With BirdWalk, I want to bring my eclectic experiences and skill together in a unique line of modern, wearable and sustainable couture.
2. Do you remember the first time you were inspired about your current field of work & how did you follow your current path of Birdwalk?
It goes back to the time when I was in school; I was really into co-curricular activities. Most of the times, my mother and I would design and make our own outfits. Later we would critique the sewing and the construction and discuss the ways it could have been improvised. Back then, I never thought this could one day very well be my profession. Years later, that’s what led to the idea of Birdwalk.
3. What keeps you motivated & what is the best piece of advice you’d give to someone starting their own brand/label?
I hate losing but at the same time we need to fall down to get up. I am generally a very determined person but I get bored very quickly, so I need stimulation all the time. Fashion is full of that. One can’t sit and relax, season after season the market tells you what they like and dislike, everyday one needs to be on top of their game not just in terms of being creative but also being a collaborator. One has to be able to inspire people to collaborate with them to be good at this. This approach of fashion industry in a day-to-day routine, keeps me driven and motivated.
4. Which was the most challenging part of your journey?
As creative heads, we sometime lose the ability to listen and also to collaborate with new minds. My biggest challenge has been to become a little outgoing and to connect with people. Being an introvert, I shy away from people easily and stay in my own space. It’s important to be out there and keep meeting new people who challenge you or teach you something new. That’s how you grow, learn and stay connected.
5. Who do you design/create your clothes for?
My ideal customer is someone with the love for classic and timeless, respects subtlety and nature.
6. Can you walk us through the biggest lesson you’ve learnt in running a business.
Biggest lesson I learned so far is patience, especially when you work with people from such different walks of life. When you work with people, you realize that every one brings something to the table. So respect everyone and never forget to appreciate.
7., Please tell us your life motto:
Live and let live. Also, never be afraid of making mistakes. It is all a part of the journey.
8. Which is the one Social Media platform you love the most & why?
I like Instagram the most, because it’s visual and it allows one to connect with like-minded and not so like-minded people at the same time.
(This is an exclusive one-on-one interview done by The Street Edit with Amrapali Singh from Birdwalk)