ZERO WASTE POLICY
If you're someone like me, who loves to keep things minimal and let one thing speak at a time in an outfit, here's a brand you need to check out - BRIME. Keeping minimalism as the heart of design, the brand experiments with funky and trendy silhouettes that let the wearer have fun without any fuss.
For those who know me, I am not a big fan of outfits that have too much going on and I like to keep things simple but yet statement. And this Brime dress fits the bill just right, it is so easy-chic and perfect for the weather of the city that I live in now - Bombay! It is bright, minimal and let you breathe, another thing I really liked about the brand was their minimal waste policy. They take up orders first and then produce the stock to not cause any wastage.
The jewelry I am wearing is from a brand named - Krithaa that follows the same practice of zero waste. All of their products are made of scrap materials collected from different parts of the world. These parts are brought together in an innovative design by Krithaa and are reborn as some funky jewelry pieces. How cool is that, right?
In this day and time, it is crucial for brands to be environmentally and socially conscious and as consumers, it is our responsibility too to encourage brands that practice eco-friendly policies like these.
I would urge all of you to take a step in the same direction, know the brand you wear, read the labels and support such brands that are actually doing good, for the future is literally in our hands.
(All pictures by Sankha Bhattacharya, All editing by Monica)